WORK ABOUT
Clash Royale
Awards
Eurobest – Brand or Product Integration into Music Content, Shortlist
Credits
Agency – Uncommon Creative Studio
Creatives – Julie Stoltz, Viktor Klouras, Philip Frendberg
Production Manger – Sarah Grimmond & Martina Karlsson
Client Director – Alice Kruger
Agency Producer – Markus Ahlm
Illustrator – Mikael Eriksson
Animation – Gizmo Animation Studio
In the mobile game Clash Royale, there’s a character called Furnace that all players hated, a static, useless oven. So Clash Royale decided to update it, giving it arms and legs so it could move for the very first time. To make the angry male gamers fall in love with it, we gave all the drama the biggest stage of them all by presenting Furnace’s own musical on Broadway*.
*Through a location-tagged story on Snapchat’s Map.